According to recent data from Canalys, smartphone shipments in Europe experienced a decline of 2% year over year during the first quarter of 2025, amounting to a total of 32.4 million units. This drop reflects ongoing challenges in the market as consumer demand shifts, and economic uncertainties continue to affect purchasing power across the region.

Despite the overall downturn in shipment volumes, high-end models from major brands like Apple and Samsung have been performing remarkably well. These models have been well-received due to their innovative features and brand loyalty, suggesting that while the market experiences a contraction, the premium segment remains resilient and continues to attract consumers willing to invest in quality devices.