In a significant move within the automotive and technology sectors, Huawei has officially transferred the 'Shangjie' trademark to SAIC Motor. This strategic decision reflects Huawei's ongoing efforts to refine its focus while enabling SAIC to expand its portfolio in the emerging smart electric vehicle market. With the transfer, SAIC Motor aims to leverage the Shangjie brand to enhance its presence and competitiveness in this rapidly evolving sector.

SAIC Motor is set to capitalize on this trademark acquisition by launching a new smart electric vehicle brand under the Shangjie name this fall. This initiative signifies SAIC's commitment to innovation and sustainability amid the global shift toward electric mobility. The move not only demonstrates SAIC's ambition to tap into the burgeoning demand for intelligent transportation solutions but also solidifies Huawei's strategic adjustments as it continues to navigate the complexities of its business landscape.