China expects 14.1% rise in passenger volume for Spring Festival

China's travel sector is set to witness a significant rebound this Spring Festival, with anticipated daily trips surpassing 2.05 million. This marks a remarkable 14.1 percent increase year-over-year, underscoring a revitalization in travel demand as the country emerges from previous restrictions.

The surge in travel is driven by enhancements in China's visa-free policies and a range of pro-consumption measures, fostering a robust environment for both inbound and outbound tourism. Major passenger inspection ports are expected to experience peak volumes, reflecting the growing enthusiasm for travel.

According to data released by the National Immigration Administration (NIA), the daily average of cross-border trips during this year's Spring Festival holiday is projected to exceed the 2.05 million mark. This increase is indicative of a broader trend towards heightened mobility within the region.

Key international airports across China are bracing for a significant uptick in passenger traffic. The NIA notes that February 15, coinciding with the Spring Festival, is likely to mark the peak for outbound travel, while inbound traffic peaks are expected around February 22 and 23.

Major hubs like Shanghai Pudong International Airport are expected to handle approximately 104,000 daily passenger trips, followed by Guangzhou Baiyun International Airport with about 57,000 and Beijing Capital International Airport with some 43,000. These figures highlight the robust growth in travel volume during this festive period.

Traveler interest is not limited to short-haul destinations like Hong Kong and Macao; long-haul travel, particularly to regions such as the Middle East and Europe, is also on the rise. Notably, Beijing Daxing International Airport is increasing direct flight options to Russia, with the country emerging as a popular choice among outbound travelers.

Currently, nine Chinese and Russian airlines operate routes to nine cities in Russia, including Moscow. The number of weekly flights from Daxing to Russia is set to reach 58, reflecting a strong demand for connectivity and travel experiences.

Land ports near Hong Kong and Macao are also expected to see steady passenger flows, with peaks anticipated around February 18 and 19. The NIA has reported that Shenzhen's Luohu port is set for 209,000 crossings during this time.

To attract international tourists, cities across China have introduced a diverse array of cultural tourism experiences, spanning winter-themed attractions to showcases of intangible cultural heritage. Initiatives in Beijing focus on offering rich cultural experiences, while Shanghai promotes extensive activities across various sectors.

Northeast China's Heilongjiang Province is enhancing its appeal with a cultural tourism series that combines winter festivities with folk customs. More than 260 events will showcase international ice competitions and local traditions, inviting travelers from around the world.

As the Spring Festival increasingly garners interest from international visitors, it is emerging as a symbol of China's cultural soft power. With local governments leveraging this trend, the expected inflow of tourism is poised to boost economic growth and enhance global visibility.

Chinese Foreign Ministry spokesperson Lin Jian highlighted that amidst growing global tensions, the Spring Festival's messages of harmony and inclusiveness offer hope. He extended a warm welcome to international guests, emphasizing the festival's role in fostering cultural exchange and connection.