LABUBU sales hit 100 million units globally by 2025

Pop Mart's LABUBU doll series has achieved a remarkable milestone, with global sales surpassing 100 million units in 2025. This figure underscores the rapid growth of China's trendy toy market, positioning Pop Mart as a significant player in the industry.

In a recent announcement to the Global Times, Pop Mart revealed that overall sales across all its intellectual property products have exceeded 400 million units. Such figures signify the company’s robust market presence and potential for future growth.

Industry analysts have noted that these sales figures spotlight the burgeoning potential of the Chinese trendy toy industry, with Pop Mart at the forefront, setting a model for global competition.

During the company's annual meeting, founder Wang Ning disclosed that LABUBU dolls are being purchased at a staggering rate of more than three units per second worldwide. This statistic illustrates the brand's popularity and consumer demand.

Retail experts are viewing Pop Mart as a benchmark for global expansion of China's homegrown intellectual properties. The company has expanded its international footprint significantly, currently operating in over 100 countries and regions with more than 700 stores worldwide.

By the end of 2025, Pop Mart's workforce is expected to exceed 10,000, alongside a reported membership base of over 100 million. These developments mark significant growth for the company amidst a transforming market landscape.

The year 2025 has marked a critical transformation in China's trendy toy landscape, with global recognition of Chinese intellectual properties on the rise. This shift highlights the impressive IP incubation capabilities of domestic companies.

Additionally, the financial performance of emerging Chinese IP creators reinforces this trend. For instance, Here Group Limited's WAKUKU achieved 89.73 million yuan in revenue for its latest fiscal quarter, demonstrating the thriving nature of the market.

Moreover, the company ZIYULI reported a revenue of 20.76 million yuan, while newly launched SIINONO generated 12.89 million yuan. These figures further reflect the dynamic growth of Chinese creative brands.

In this evolving landscape, Chinese lifestyle brand MINISO aims to expand its global presence, with projections of reaching 10,000 stores by 2028. This strategy is part of a broader initiative to promote and export 100 Chinese intellectual properties internationally.

MINISO's own innovative properties are gaining traction, as evidenced by the 'Gifort Family' series, which alone surpassed 63 million yuan in sales during the first quarter of 2025. These successes highlight the robust potential of Chinese-designed products in the global toy market.

Overall, China's exports of festive goods, dolls, and animal-themed toys exceeded 500 billion yuan in the first three quarters of 2025, showcasing significant penetration in over 200 countries. The vibrant growth of the trendy toy industrial cluster in Dongguan, which increased its output value significantly from 2022 to 2024, points to the sustained investment and innovation in the sector.