Hua Shan Addresses Tacky Criticism of Mixue Ice City Red Design
Hua Shan has recently responded to criticisms regarding the use of red in the design of Mixue Bingcheng, asserting that red is not only a vibrant color but also holds significant cultural importance in China. Dubbed as the 'king of colors', red represents happiness, good fortune, and celebration in Chinese society.
Hua Shan's defense underscores the brand's commitment to aligning its visual identity with traditional values, highlighting how important color choice is in connecting with consumers. This approach aims to enhance brand recognition and establish a deeper emotional resonance with customers who value cultural symbolism.
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