Chinese Shoemaker Sees Success in Ethiopian Market Expansion

Published on Jun 20, 2025.
Chinese Shoemaker Sees Success in Ethiopian Market Expansion

Zhang Huarong, the 67-year-old chairman of Huajian Group, has played a pivotal role in revolutionizing Ethiopia's leather export sector since his arrival in the country in 2011. With over 34 intercontinental flights logged in 2017 alone, he has not only accumulated rich experiences in cross-continental business but has also established his company as a key player in Ethiopia's economy.

Huajian Group's shoe exports have generated nearly 200 million dollars in foreign exchange, accounting for an impressive 27 percent of Ethiopia's overall leather exports and 65 percent of its shoe exports. This success highlights the transformative impact of Zhang's investments in local manufacturing.

Zhang's journey began when he was invited by the Ethiopian prime minister to explore investment opportunities in Africa. His vision materialized as he established a shoe factory in Ethiopia, starting with the recruitment of over 100 local employees who underwent training in China, marking the beginning of a significant industrial collaboration.

By early 2012, Huajian Group had grown rapidly, emerging as Ethiopia's largest export enterprise in just a few years. This remarkable turnaround has drawn the attention of various global stakeholders, with more than 30 heads of state and numerous international companies visiting Zhang's factories.

Zhang's entrepreneurial journey traces back to his days in Nanchang, Jiangxi province, where he transitioned from a military career to the shoemaking industry. Despite facing significant challenges, such as accumulating debt due to fierce competition, Zhang's determination led him to pivot his operations successfully.

After establishing the factory in Ethiopia, Zhang's efforts resulted in a dramatic increase in local leather product exports within three months. However, venturing into Africa presented unique challenges, such as language barriers and differing cultural practices, which Zhang addressed by encouraging his Chinese staff to learn the local language.

The positive impact of Huajian on the local community is evident, with employees like Esrael Etefa benefiting from technical training in China. With his newfound skills and a good job, Etefa enjoys a comfortable lifestyle in Ethiopia, illustrating the tangible benefits of such foreign investments.

To date, Huajian Group has invested around 150 million dollars in Ethiopia, underscoring Zhang's commitment to fostering economic development. His contributions have not gone unnoticed, with various accolades highlighting his efforts, including being honored as the Father of Ethiopian Industry.

Zhang's reflections reveal a deep-seated desire to leverage China's historical experiences with reform and opening-up to promote growth in Africa. He perceives the current economic climate in Africa as reminiscent of China four decades ago, acknowledging the hope and potential for African residents to build better lives.

In light of these developments, Zhang expresses optimism about Africa's future, confidently predicting improvements in economic growth and purchasing power in the coming years. His vision of creating more job opportunities reflects a mutual commitment toward fostering sustainable development between China and Africa.

ENTREPRENEURSHIPINTERNATIONAL BUSINESS

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