Pop Mart, a prominent player in the thriving Chinese pop toy industry, has announced ambitious plans for global expansion, with its first-half results revealing a significant increase in international sales.

During the investor briefing held on Wednesday, a Pop Mart representative shared that the company intends to operate over 200 overseas stores by the end of 2025, a notable increase from the current 141, driven by surging demand in key global markets.

The expansion strategy will primarily target regions such as the Middle East, South Asia, Latin America, and Russia, while also strengthening its footprint in major cities including Paris, Sydney, Milan, and New York through flagship and travel retail stores.

Industry analysts emphasize that China's highly effective manufacturing supply chain is a crucial factor enabling the rapid global expansion across various industries, including toys.

Wang Peng, an associate research fellow from the Beijing Academy of Social Sciences, stated that China's manufacturing is well-coordinated from raw material sourcing to final assembly, allowing brands like Pop Mart to offer high-quality products at competitive prices while swiftly responding to global market demands.

Wang further noted that Pop Mart's international success can be attributed not only to its operational efficiency and cost advantages but also to its strategic market positioning and strong intellectual property development capabilities, which together support its sustainable growth.

Moreover, Pop Mart is innovating its digital retail experience. Chief Operating Officer Si De revealed that the brand has tailored its iconic mystery box vending machines for international markets and is experiencing considerable success.

In the United States specifically, the company has made substantial progress, with its official website generating over half of its local sales and its livestream events on TikTok frequently ranking among the top three in the nation.

Pop Mart has quickly become one of the leading Chinese brands in the global pop toy market, catching attention with its rapid expansion.

Currently, plush toys stand out as one of the most sought-after product categories globally, with the company's Supply Chain Director noting a tenfold increase in plush toy production during the first half of 2025, surpassing 30 million units produced in August alone.

Apart from its commercial triumph, Pop Mart also leverages China's rich artistic heritage and consumer preferences, allowing it to forge strong connections with its audience through innovative designs that blend contemporary trends with traditional elements.