WCIF Emerges as a 'Shining Brand' in Western China

Published on May 28, 2025.
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The 20th Western China International Fair (WCIF), currently underway in Chengdu, Sichuan Province, has been highlighted as a significant platform for promoting trade, investment, and development in China's western regions. Mao Ning, a spokesperson for China's Foreign Ministry, emphasized the fair's role as a vital window for showcasing the dynamic progress of western China to a global audience. The event is being held from Sunday to Thursday under the theme 'Deepen Reform for More Momentum, Expand Openness for Greater Growth,' and features participation from over 3,000 companies spanning 62 countries and regions.

Mao articulated the importance of the WCIF in advancing China's opening-up agenda, noting its potential to foster understanding, friendship, and cooperation among nations. He expressed a keen interest in upholding the multilateral trading system, which is increasingly vital in ensuring stable global industrial and supply chains. This commitment serves not only the interests of China but also aims to inject new vitality into the world economy amid complicated international circumstances.

The fair is showcasing a range of cutting-edge technologies and innovative products, including advancements such as lithium iron phosphate 4C superfast-charging batteries, Airbus A350's carbon fiber reinforced polymer wing structures, and the new-generation 'artificial sun' known as 'Huanliu-3.' These exhibits are indicative of the new quality productive forces in which the region is investing, emphasizing China's continuous push for technological advancement.

The WCIF also serves as a crucial opportunity for foreign enterprises to explore potential growth within the region. Alberto Borini, CEO of Italian company B·Plan Tech, remarked on the unprecedented development opportunities his company has experienced in Chengdu since its establishment in late 2019. B·Plan Tech is planning to enter mass production of consumer electronic devices by the fourth quarter of 2025, largely due to supportive government policies, a conducive business environment, and a well-established supply chain.

Borini noted that the favorable investment climate in China, characterized by reliable logistics and expanding high-speed transportation networks, continues to attract foreign investments, especially in high-tech fields, electric vehicles, environmental solutions, and agriculture. This sentiment reflects a broader consensus among international business leaders who recognize China's potential as an emerging economic powerhouse.

Piercarlo Ravasio, another Italian businessman, shared his perspective on China's competitive advantage in the global economy, citing its technological capabilities, large population, and extensive knowledge in various sectors. His attendance at the fair underscores an interest in fostering cooperative ties that leverage these advantages for mutual economic benefit.

The WCIF stands as a testament to China's ongoing efforts toward global engagement, especially during a time marked by rising protectionist sentiments and unilateralism worldwide. Cong Yi, a professor at the Tianjin School of Administration, pointed out that China's commitment to hosting such international events illustrates its determination to reinforce economic ties and support sustainable global development.

Cong further noted that the fair not only highlights achievements in the western regions but aligns with China's strategic objectives for large-scale development in these areas. Specific showcases, such as the Chongqing Pavilion's innovations in new-energy vehicles and the Inner Mongolia Pavilion's focus on the manned space program and energy transition, vividly demonstrate the region's advanced technological landscape.

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