Pop Mart, the prominent Chinese toy manufacturer, has announced remarkable financial results for the first half of 2025, revealing a staggering 362.8 percent increase in adjusted net profit. This remarkable surge can largely be attributed to the company's strategic overseas expansion and a robust demand for its innovative product offerings.

According to Pop Mart's recently released financial report, the company generated revenue of 13.88 billion yuan, equivalent to approximately 1.91 billion dollars, marking a year-on-year increase of 204.4 percent. This revenue spike continues the strong momentum established in recent quarters.

In terms of regional performance, revenue from China reached 8.28 billion yuan, a rise of 135.2 percent. The Asia-Pacific market followed closely with revenue of 2.85 billion yuan, representing an impressive 257.8 percent increase. Notably, Pop Mart's revenue from the Americas skyrocketed to 2.26 billion yuan, a remarkable increase of 1,142.3 percent, while revenue from Europe and other regions surged by 729.2 percent to 480 million yuan.

The company's success is not solely reliant on its flagship product, LABUBU, which has captured global attention. In addition, growth in sales from other in-house developed intellectual properties has also contributed significantly to Pop Mart's bottom line. In the first half of 2025, 13 of these artist intellectual properties each earned over 100 million yuan, bolstering the company's diverse revenue streams.

Among these, THE MONSTERS, MOLLY, SKULLPANDA, CRYBABY, and DIMOO generated substantial revenues, with figures reaching 4.814 billion yuan, 1.357 billion yuan, 1.220 billion yuan, 1.218 billion yuan, and 1.105 billion yuan, respectively.

LABUBU has particularly distinguished itself as a top-selling intellectual property in the first half of 2025, recognized worldwide for its unique charm and captivating style.

Pop Mart also revealed a significant expansion in its membership base, which increased to 59.12 million by June 30, 2025, up from 46.08 million at the end of 2024. This growth, equating to an addition of 13.04 million new members, has positively impacted sales, as members accounted for 91.2 percent of total sales in the first half, coupled with a repurchase rate of 50.8 percent.

The founder of Pop Mart emphasized the company's commitment to establishing deep roots in its home market, citing China's inclusive culture, strong manufacturing capabilities, and vast consumer market as fundamental to their success. He stated that it is precisely Chinese manufacturing and cultural elements that have molded Pop Mart's identity.

Looking ahead, the founder projected that by 2025, overseas sales would outpace domestic sales at an accelerated growth rate. Reflecting on the company's growth trajectory, he noted that total sales during the initial public offering (IPO) were under 2 billion yuan, which surged to 13 billion yuan in 2024, allowing Pop Mart to expand its global footprint significantly.

In a particularly noteworthy forecast, he indicated that Pop Mart's sales in North America are expected to surpass those in Southeast Asia this year, underscoring the increasing relevance and expansion of the overseas market.